847-227-8277Dental Matters – Privacy Policy
Effective Date: 9/16/2026 | Last Updated: 9/16/2026
Dental Matters (“we,” “us,” or “our”) operates dental-matters.com and the practice-operated landing pages that link to this Privacy Policy (collectively, the “Site”). This Privacy Policy explains what information we collect when you visit our Site or interact with us online, how we use it, and the choices you have.
HIPAA Notice: This website Privacy Policy does not replace our Notice of Privacy Practices. Information submitted through the Site that qualifies as protected health information (“PHI”) is governed by applicable health privacy laws and our Notice of Privacy Practices. Contact our office to request a copy.
1. Information We Collect
We may collect information in three ways:
a) Information You Provide Directly
- Name, email address, phone number, and message content submitted through contact or appointment request forms.
- Insurance information and scheduling preferences you voluntarily provide.
- Appointment, registration, or intake information submitted through scheduling tools or patient portals connected to the Site.
- Reviews, testimonials, or feedback you submit directly to us.
- Communication preferences and consent information.
b) Information Collected Automatically
- IP address, browser type, operating system, and device information.
- Approximate location derived from your IP address.
- Pages visited, referring websites, visit times, and interactions with the Site.
- Information collected through cookies and similar technologies.
c) Information From Third Parties
Depending on the services used, we may receive information from website service providers, scheduling platforms, analytics services, and advertising or call-tracking providers.
If call recording is used, any required notice and consent will be provided or obtained in accordance with applicable law.
2. How We Use Your Information
| Purpose | Examples |
|---|---|
| Respond to inquiries | Answering online questions or returning a requested call. |
| Schedule appointments | Processing appointment requests and communicating about availability. |
| Support patient services | Coordinating registration, insurance inquiries, and patient communications. |
| Improve our Site | Reviewing website performance and identifying usability issues. |
| Marketing and advertising | Providing permitted promotional communications and evaluating campaigns, where applicable. |
| Maintain security | Detecting misuse and protecting our website and information systems. |
| Legal compliance | Meeting recordkeeping obligations and responding to lawful requests. |
Uses and disclosures of PHI remain subject to applicable health privacy requirements. This policy does not authorize the use of PHI for advertising where that use would otherwise be prohibited.
5. Your Privacy Rights
You may contact us to:
- Ask about our handling of your personal information.
- Request access to or correction of information you have provided.
- Request deletion of information, subject to applicable legal and recordkeeping requirements.
- Update your communication preferences.
You may unsubscribe from marketing emails using the instructions in those messages. To stop text messages, reply STOP. You may also contact our office for help updating your preferences.
Depending on your residence, the information involved, and whether a particular law applies to our practice, you may have additional privacy rights. We will respond to requests in accordance with applicable law and may need to verify your identity.
Rights concerning PHI are described separately in our Notice of Privacy Practices. Certain patient records cannot be deleted on request because of legal retention requirements.
6. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.
Retention periods depend on the type of information and its purpose. Patient records and information incorporated into those records are retained according to applicable healthcare recordkeeping requirements.
7. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure. Contact our office for guidance before submitting sensitive medical or financial information through general website inquiries.
8. Children’s Privacy
The Site is intended for adults, including parents and guardians seeking dental care for children. It is not directed to children under 13.
Parents or legal guardians may submit information about a child when requesting care or completing authorized patient forms. That information is handled in accordance with applicable privacy requirements.
If you believe a child under 13 has submitted personal information without appropriate parental or guardian involvement, contact us so we can investigate and take appropriate action.
9. Contact Us
For questions about this Privacy Policy or to make a privacy request, contact:
Dental Matters
9327 Skokie Blvd, Unit C
Skokie, IL 60077
Phone: (847-227-8277)
Contact form: https://dental-matters.com/contact/
Website: https://dental-matters.com/
10. Changes to This Policy
We may update this Privacy Policy to reflect changes in our website, information practices, or legal requirements. Updates will appear on this page with a revised “Last Updated” date.
Where required by law, we will provide additional notice or obtain consent for material changes.